Private Label - Apply Now

Are you a service-based brand ready to enhance your customer journey, by curating a collection of art-inspired wellness products?

If you answered, YES! continue reading.  The Private Label is set to ramp up your brand and leave your customers wanting more! 

What's the Private Label all about?

The yogat Private Label connects Australian artists and service-based brands and organisations, to develop high quality, eco-friendly workout products. Since 2018 we have sold our products both locally and globally, and proudly hold a five-star rating with our products.

With a rich portfolio showcasing emerging and established Australian artists, Private Label brands can select from our catalogue of original art or commission a new work by a yogat Private Label artist. Our team of creatives can also procure new works through our extensive network.

We offer a premium product and contribute our success to the ongoing relationship with our manufacturer and commitment to creating products that are not only functional and environmentally safe, but inspiring.


How is the Private Label different from wholesale?

As a Private Label brand, we work exclusively with you to select or procure a piece of artwork that embodies your brands aesthetic and/or campaign. In addition, your brand's logo will take pride of place, so that your customers will remember the experience long after they left your hotel, festival and/or event.

How long does the process take?

The Private Label offers an end-to-end solution, managing the development of your collection, from design to manufacturing to quality control and shipping. We encourage brands to contact us four-to-six months from when products are required.

This will allow ample time for the creative process, artwork selection and design, production and shipping. 

Here's a look at our workflow.

How would we use the artwork?

Our creative team will meet with you to discuss your audience, key events, activations and campaigns and develop a number of concepts that would skyrocket your brand through wellness product placement.

Here's a couple of ideas to get the creative juices flowing...

  • A wellness shake-up of your hotel mini bar.
  • An exclusive range of towels for your guests to enjoy at your day spa or pool.
  • A collection of yoga mats for your yoga, heath retreat or festival.
    Client or team gifting - wellness has never been more important to staff retention.
  • A wellness "goodie bag" for your next corporate event.

What next?

The Private Label is an exclusive opportunity and interested brands will need to apply. For consideration, please use the contact form below and provide your contact details, brand/organisation name and request.